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It is a global market research and data analytics company that is used to provide insights and information related to customer behaviour or market trends. It collects data from various sources, customer surveys, etc. to develop decision-making and to improve marketing.
Some of the notable points to keep in mind:-
With IRI data analytics tools, retailers and manufacturers optimise pricing, promotion, etc.
IRI offers consulting services to improve strategic decision-making.
With consumer behaviour, we can drive insights and target the audience.
Data management services help companies work with large volumes of data.
Market research reports help companies to analyse consumer preferences, market trends, etc.
To conclude IRI, the prime goal is to improve market performance by the insights gained to drive data-driven solutions.
You may have a question. What’s the difference between IRI and Neilsen?
Both are market research and data analytics companies but their focus varies.
Neilsen will work on television ratings and IRI will focus on CPG (Consumer-packed goods).
